Question 3

What kind of media institution might distribute your media product and why?

IPC media distributes many magazines. They have a mass market women's division (IPC Connect) which distribute many famous women's weeklies including Look, Now, Chat and Women.

They also have a  upmarket women's division (IPC Southbank) which distributes luxury fashion brands including Marie Claire and In style. IPC media also offer many mens and lifestyle magazine. They offer magazines for everyone and all the magazines they distribute are pretty well known.

Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media company offering over 300 magazines in 15 countries, as well as online, TV and radio stations. They specialist in magazines, some which include big names like Q, MATCH!, closer, heat, FHM, more! They offer many different types of magazines the same way IPC media do, but have a much bigger company due to offering online, TV and radio stations.

I think the best distributor for my magazine would be a compnay like Bauer Media as they specialist in magazines but also have TV and Radio stations. They also offer lots of different types of magazines so they know what makes them sell and they also offer big music magazines such as Q.